This is worth remembering...

Paul Miller And The Five Rules Of Stunt Resignation

"... within three days of being fired as editor of a magazine I’d co-founded, I announced that I was launching a brand new company called The Friday Project. Of course I had absolutely no idea what The Friday Project would do, but I registered the domain name and created a holding site and sent out a press release anyway. Eight months later, when my new business partner and I finally revealed that The Friday Project would be a new publishing house, everyone assumed we’d planned it that way from the start. Appearances are everything."